The banking sector has seen a paradigm shift in the past couple of decades. Banking is no longer a tedious task that people used to dread. The evolution of banking services has paved the way for newer avenues to reach out to and attract potential customers. For any industry, customer experience plays a vital role in ensuring customer loyalty. The highly regulated banking industry is no exception to that.  Today, when most of the banking-related transactions happen through online or self-service kiosks, what can the banks do to build relationships with their customers, increase customer satisfaction and increase customer loyalty? Well, the answer lies in having the right signages to help their customers when they visit the branches.  Effectively designed signage can create a welcoming and engaging experience for the customers in every branch of the bank. Signage can be used to promote communication and customer engagement. Signage in banks and other financial institutions is not used only for imparting information or educating the customers about their products and services but also for making it easier for the customers to access the facilities offered by the bank.  

Types of Signages in Banks  

Here are some of the key types of signages that banks require: 

1.Corporate Branding Signage 

These are mostly outdoor signages that help in advertising and promoting the bank’s brand. These signages help in raising awareness and generating customer interest and help the banks in creating a unique brand identity. Such signages typically consist of the bank’s logo and name. When used in outdoor areas, banks need to ensure that they maintain high quality not only for the graphics but also the signage material. The signage should be dustproof and waterproof and should not lose its sheen with changing weather conditions.   

2.Reception Area Signage 

The first point of contact for a customer with the bank is the reception area. It is vital to display important areas of the bank at the reception area. This not only saves the customer’s time but also makes the banking experience a happy one. 

 3.Directional Signage 

The most essential indoor signage is the directional signage that helps the customers finding their way through the bank. These are the signages used to mark the different zones like withdrawals, deposits, loans, foreign exchange etc. in the bank. These signages work as secondary information to the information provided at the reception area.  

4.Counter Signage

Every counter needs to be distinctly marked in order to avoid any confusion for the customers. Besides withdrawals and deposits, counters for foreign exchange, loans and credit, and information counter should be clearly marked.

5.Services’ Information Signage

There are numerous services offered by the bank that the customers are usually unaware of. It is a good idea to put out information regarding such unpopular services around the bank space to inform and educate the customers about what the banks have to offer.

6.ATM Signage

The most looked out signage on the streets in today’s time is the ATM locator. No bank can do without it. Also, since any bank will have multiple ATMs, the banks need to ensure that they maintain consistency in all ATM signages across all locations. The banks also need to follow some strict regulations and norms when it comes to ATM signs.

7.Safety Signage

Like every commercial establishment, banks need to have Safety signs installed inside their banks. These signages typically include fire safety signs which indicate the exit routes in case of fire in the establishment.

8.Emergency Signage

Every building needs to have emergency warnings clearly marked in order to avoid confusion during an accident. Instructions to be followed in case of a fire breakout or any other emergency should be mentioned and placed at a position from where every visiting person notices.

9. Guidelines Signage

Every bank has distinguished guidelines that they want their customers to adhere to. It is important to put up these guidelines on signage for everyone to read and follow.

Banks today are working on various measures to create a great banking experience for their customers. Neatly designed, consistent, high-quality signages play an important role in helping brands achieve that objective. With three decades of experience, we specialise in signage sytems that are flexible and easy-to-use, making it simple for you to transform your entire branch into a more navigable space. Get in touch with us to know more.