A well-designed signage solution is the extended image of the company and the brand. Brands around the world have been giving a considerable thought and spending a lot of energy in selecting the right signage solution which can help them convey their brand image properly.
There are a lot of things that one needs to consider when finalising a signage solution:
• Purpose and utility of the signage
• Indoor or outdoor
• Flexibility and durability of the signage
• The make of the signage
• The maintenance needs
• Installation of the signage
Some of these factors also play a vital role in deciding the material of the signage. The signages can be created using a range of materials from plastic to steel to aluminium. Since the signage solution requires a substantial time and cost investment, brands need to ensure that they chose the right material for the right purpose.
A good signage is the one which not only boasts of good design and images, but it also serves the intended purpose. But did you know that the material of the signage also plays a critical role in supporting the design and graphics? An incorrect choice of material could completely spoil the graphics and look of the signage.
How to Choose?
Before choosing the material of the signage, it is essential to ascertain the purpose of the signage. Where will it be used – indoors or outdoors? What kind of designing it requires – basic or artistic? What is the budget? What are the maintenance requirements? Also, last but not least, for how long would the signage be needed?
One must finalise the material of the board only after assessing all these points.
Why Aluminium?
Aluminium is the one of the most preferred materials for signages. It does not rust, making it the most durable material. Aluminium is also a very versatile material allowing a lot of room for creativity in signage design. The aluminium signages can be used both indoors and outdoors making it one of the most popular materials to be used in the signage industry today.
Top Benefits of Aluminium
Let’s look at what makes aluminium the signage industry’s favourite material.
Cost Effective
While Aluminium might not be the cheapest material available for signages, one needs to understand that the signage cost in totality includes not only the cost of the material but also the cost of printing and maintenance. The Aluminium material is highly durable and flexible making it a cost-effective choice
Easy to Design & Print On
Aluminium is a malleable metal. It can be easily moulded into any shape or size or extruded thereby giving it an edge over the other materials when it comes to designing of the signage. Because of the smooth finish of the material, it also offers a very high print quality. With Aluminium material, the overall finish of the signage looks high quality, classy and modern.
Lightweight
Aluminium is one of the most lightweight metals while offering great durability and strength. This feature makes it easier to mount and install the signages without compromising on the quality.
Ideal for both Indoors & Outdoors
Aluminium is a weatherproof metal. The quality of the board doesn’t deteriorate because of rain, harsh sunlight or changing weather conditions. It is corrosion-free and low maintenance metal making it ideal for both indoors and outdoors usage.
Classy Professional Look
Mounting aluminium signages is one of the best possible ways to upgrade the look of a brand. The metal finish gives it a classy look with a professional touch and the versatility of the metal lets one experiment with designing and graphics of the board. Various anodizing colours like natural silver, bronze, black etc. are possible.
Unbreakable and Scratch-proof
The strength of aluminium renders it unbreakable making it ideal for locations with extreme weather conditions. Aluminium cannot be easily scratched which makes it immune to the routine wear and tear. This makes it suitable for mobile signage or trade signage boards.
The benefits as mentioned above snowball into the cost-effectiveness of choosing aluminium as signage material. The strength and durability of the metal helps in cutting down the maintenance costs making it affordable in the long run, unlike other materials that require constant maintenance and care for the longevity of the signage.
The decision of choosing a material for a signage is majorly dependent upon the purpose of the board, location, and cost. Aluminium complies with these core requirements which make it an ideal choice for signages for any industry and requirements. The strength, weather resistance, durability and affordability of aluminium revamps the look of the brand without digging a hole in the pockets.
