Signages
The most fundamental requirement of people for wayfinding across building complexes is signage. Depending on the placement, these signs can be digital or modular, each with its own advantages and disadvantages. The growing demand for structures with signage capabilities is very noticeable. For instance, the market for digital signage will grow at a CAGR of 11% until 2026, according to a Markets and Markets report. During the forecast period, the segment’s market value could reach US$27.8 billion. Obviously, digitisation has fuelled this demand, but not every industry requires these digitisation models. Let’s examine what each of these models has to offer and which sectors they are best suited for.
Why (and Where) Is Digital Signage Useful?
Digital signage’s primary purpose is to inform or advertise a company’s services to onlookers or passers-by. Here’s why it proves useful:
Dynamic Features
Digital signage can be used to meet requirements for dynamic text, and this is one of the main reasons why companies choose it. As such, it proves viable in places like stock markets, advertising boards in retail stores or schedule boards on train stations and airports that consistently need to exhibit updated information. Along those lines, digital signage is designed to provide viewers with interesting content that they might want to read or need to read.
Interactive Design Requirement
For better interaction with customers in a complex or a showroom, businesses use digital signage. These work best for showcasing product offerings or displaying advertising campaigns. In essence, digital signage fulfils the demand for interactive solutions that can engage customers and prospects for an extended period and subsequently increase conversions. That’s precisely why digital signage is being strategically incorporated into retail stores, restaurants, and other business domains that need to catch consumers’ attention and reinforce the brand image.
Less Pressure on Staff
Digital signage can save a lot of time and relieve staff in information centres and high-footfall locations like airports or even restaurants. For example, self-service kiosks and digital signage can help take pressure off the staff for rather trivial tasks. This can be a great way to free up the staff so they can concentrate on other crucial aspects of their jobs. However, despite the fact that digital signage is a fantastic intervention to grab the audience’s attention, these solutions do not always qualify as signage. Although they can be useful in various ways (as seen above), your business may not require digital display boards for the purpose of wayfinding or building categorisation. This is where the prominence of modular signage comes to the fore, and rightly so.
Why (and Where) Does Modular Signage Make for a Better Choice?
Although digital signage is the talk of the town and has the potential to grow steadily over time, modular signage is still better suited for a host of use cases. For instance, a government building that needs to indicate which way leads to the appropriate conference room or a store that needs to direct customers to the appropriate aisle cannot function at all without modular signage. Every other institution needs modular signage to meet the daily needs of the people associated. Therefore, modular signs are a better option in a variety of situations.
Budget Friendly
Modular signage is less expensive than digital signage and doesn’t entail substantial assistance for minor adjustments over time. It is a better option because the entire signage system has a budget that can be controlled and tracked based on factors like size, material, and other similar considerations. For signages which are unlikely to go through constant changes, modular signages work very well.
Better Longevity
Modular signage has a longer lifespan than other types of signage. This is so that it doesn’t make the institution installing the signage go through the hassle of replacing it after a few years. Modular signage is designed to last for as long as required. It can also withstand extreme weather conditions.
Aesthetic Design
Modular signage can be created to match the building’s interiors. These signage components can be positioned and made to look aligned for excellent aesthetic appeal and to maintain the overall synergy.
Low Maintenance
Due to their static nature, modular designs don’t require extreme maintenance or ongoing upkeep. Owing to this advantage, businesses only need to consider the right strategy for the signage when planning for its design, material, and installation.
The Bottom Line
Digital is for places requiring changes. Static identificational signage does not require frequent changes, so digital is an overdo. A well-functioning modular signage is an integral part of any institution, be it a large corporate or a small store. A good modular sign will boost customer satisfaction and enhance the overall value of the institution. But it’s challenging to realise the ideal signage strategy, as it requires extensive industry knowledge and years of experience. We at Cosign have been providing specialised services to a range of industries, fulfilling all of their signage demands. Consult with us for your building-related signage requirements.
