Signage is often highly critical for many organisations when it comes to visitor convenience and facilitating a seamless experience. Hospitals, for instance, need extensive signage both inside and out. However, due to their increased exposure to both onlookers and outside factors like weather, exterior signage requires more thought and strategic input. With nearly three decades of experience in the signage industry, we can say with certainty that the factors listed below are the most important ones to take into account when planning, organising and implementing exterior hospital signage. Let’s take a look at these.
The durability of the material and longevity
The selection of material and its durability should be one of the top priorities when designing exterior signage. Some materials perform better than others, offering advantages such as cost-effectiveness and low maintenance. One such material that does not rust is aluminium. It is malleable, making it extremely versatile when used for signage, and it is very affordable when used as part of an end-to-end signage strategy. It’s crucial to focus on a material that is durable while still offering a sleek look when installing signage outdoors because it’s essential to make them aesthetically pleasing as well. Therefore, selecting the appropriate material is the first thing to consider when planning for exterior hospital signage.
Facility size and its synergy with other signs
Hospitals are typically large establishments with expansive parking lots and pedestrian walkways. To that end, it is crucial to take the size of these exterior signs into account in order to avoid obstructing the area and make them easy to find. Besides, when a sign is placed after all the other structures in the area have been put up, it is crucial to blend it to ensure consistency. In other words, it’s vital to design the sign keeping in mind that it matches other elements and, at the same time, complements the facility’s size. Of course, having professionals implement the exterior signage strategy is the most viable option to go about realising success with these endeavours.
Illumination requirement based on placement
Due to poor placement and inadequate lighting, signs can easily go unnoticed, resulting in irritated or lost customers. In the case of hospitals, it becomes even more crucial to concentrate on the illumination of the signs that are located in a corner or high on top of the building to avoid going unnoticed. These large designs require immense support in the name of permissions, electricity, weight checks, etc. All these considerations and the assessment of structural challenges must come into play when creating useful exterior signage for hospitals.
