A brand’s identity isn’t restricted to or limited to what the company is communicating with its audience. The real identity of the brand lies in what the customers are talking about it amongst each other. Corporate branding today is much more than just the logos and colour schemes.
Signage is the reflection of what the brand stands for and what it has got to offer thereby establishing a positive brand image.
An effective corporate branding plan needs to encompass everything from brand image, brand logo; brand identity to brand recollection and all of this extends to the signage that companies use in their office campuses or for advertising purposes. Good wayfinding signages also help people in corporate offices easily navigate in the office premises and buildings.