What are the makings of efficient signage for a business? We believe there are multiple factors – clarity is essential because confusing signs often lead to frustrated customers. Aesthetics is crucial because your signage is a representation of your brand. You also need to pay attention to the functionality of the signage because the purpose of your signage is to guide and help people. Finally, finesse is equally important because, according to a study conducted by FedEx, 76% of customers enter a store they have never visited because of its signs.

The better your signage, the more attractive your business or service will seem to your customers. So it’s been established that having effective and aesthetic signage is important for every business in every industry. However, what kind of signage should you opt for? Although ‘custom-made’ may sound more appealing because you may feel that you will have a lot of design flexibility, there are a lot of other technicalities you should consider before you make a choice. We believe that in the world of signage, modular is the way to go, and here are a few reasons why.

Precision and Finesse

When you opt for modular signage, you have the uniformity, expertise and value engineering to your advantage. This is because it is possible that the smaller vendors who create custom signage may lack the expertise, materials, resources and efficiency involved in the making of uniform signages. Modular signages are designed with functionality in mind and are built with the best, weather-resistant materials to ensure that your signage looks appealing at all times. You can be assured that all your signage will maintain uniformity in materials and size.

Control Over Quality

When you leave your signage to the experts, you can be assured that there will be no compromise on the quality. You can be sure that factors such as dimensions, design, and functionality are appropriately taken care of. With modular signages, you can be sure about the design, creation, and assembly of the signage solution because all these aspects are standardized. The quality of the product is assured irrespective of the quantities.

Longevity

The best part about modular signages is that they are highly sustainable and last for extremely long time periods. Since the components are interchangeable, making small tweaks to your signage is very easy. There is no need to ‘call a guy’ to make changes to the names or display. After being briefed during installation, you can be perfectly capable of changing your own signs independently. More so, when you opt for modular signages, you are opting for extremely tough materials that follow industry standards. Such materials maintain the aesthetic appeal of the signage even in the harshest of weather conditions. This is especially important for outdoor signage since your sign is exposed to all sorts of weather through the year.

Maintenance

You can never be too sure about the materials used in custom built signages, even though you may have control over design. Using cheaper materials may result in early wear and tear, which, in turn, will drive up your maintenance costs. Modular signages are built keeping things like daily cleaning, interchangeability of components, and functionality in mind. The ease of installation on modular signs makes it easy for organizations to maintain them.

Cost and Time Effective

Custom-made comes with custom costs – you may end up paying extra for installation, design, materials, and even maintenance. Going for modular signage eliminates all of these unnecessary costs because they are mass produced, ready to assemble, and are already made keeping in mind design, aesthetics and wear and tear. You know the costs right at the beginning and there are no surprises in the end.

Expertise

Let’s face it, you may have the best intentions for your brand or company but sometimes, having technical know-how about the field is essential while taking decisions on high-impact brand properties like signages. If you opt for custom made, you will have complete creative control, and this is where you could go wrong. From picking the wrong materials which could lead to rusty signs or damage from the sun, to choosing a cheaper material which would compromise on durability, to missing out on features like interchangeable components, and creating clutter on the signage due to lack of design experience, all this would affect business and drive up your costs.

From an ROI standpoint, modular signs simply make more sense. They do the job aesthetically and efficiently, all while adding immense value to your business. So, when choosing a vendor for your signage, remember that your sign is nothing short of a face for your brand, it is the first thing that potential customers or patrons will see, it is literally your first impression in some cases, so make sure that you choose wisely.